Billabong

Gordon Merchant, the brand's founder, is an Australian surfer who arrived on the Gold Coast in the 70s. Throughout his surfing career, he has been at the heart of innovation, notably being one of the first to produce surfboards with tucked-under edge rails, which was revolutionary for the time. He was also the first to develop the leash! Later, with his partner Rena, they were the first to produce handmade boardshorts, with triple stitching to withstand the harshest elements.

Little by little, they created the Billabong (referring to a typically Australian natural phenomenon!) However, the brand soon became too big to continue producing from home. So they invested in a modern factory, and that's when the adventure really began! Years later, the company grew and exported to California, Japan, Europe and New Zealand. Gordon wanted to maintain superior quality even while exporting his business, so he set strict standards by surrounding himself with surf industry experts(Wayne Bartholomew, Joe Engel, Taj Burrows and Ronnie Burns).

Little by little, Gordon realized the effect of the seasons on his brand and his competitors. He wanted to change things, so he turned to all board sports to get away from the seasonal effect.

Today, thanks to their experience and diversification, the brand offers a wide range of top-quality products. At Hawaiisurf, we've chosen to offer you a range of high-performance neoprene products for both men and women, so you're sure to find what you're looking for!