Our history

HawaiiSurf: A Surfing Epic Since 1976

Discover the history of our company, a pioneer in the field for over four decades. Founded in 1976, HawaiiSurf is the most authentic brand in the distribution of equipment for board sports such as Skateboarding, Snowboarding, Surfing, Skiing and Rollerblading. The adventure began with its first store in the heart of Ivry-sur-Seine, near Paris. It was here that HawaiiSurf began to build its expert image. The Ivry shop quickly became a haven for Parisian riders! 

shop hawaiisurf ivry sur seine

The Digital Revolution: Digital pioneers

With the advent of the digital age, HawaiiSurf took another crucial step forward with the launch of its online sales platform. Customers around the world could now access a complete range of surfing products, while benefiting from HawaiiSurf's expertise. In 1997, HawaiiSurf decided to conquer the digital world by creating the very 1st French website for the resale of equipment and textiles specialized in the board sports sector. With a strong product offering, the site quickly became a top performer thanks to relevant referencing and an impressive choice for our customers.

hawaiisurf 2001 website archive

 

Stores Across France: The Evolution Continues

HawaiiSurf has never stopped growing and innovating. The company has opened new stores, bringing the passion for surfing to other communities across France. Coastal destinations such as Saint Jean de Luz and Mimizan have enthusiastically welcomed HawaiiSurf stores, becoming rallying points for local board sports enthusiasts.

Personalized service for over 40 years! 

Today, HawaiiSurf remains true to its passion for surfing. With its physical stores, online boutique and rich history of expertise and commitment to the board sports community, HawaiiSurf continues to be the undisputed industry leader. The company's story is one of passion, innovation and commitment to board culture. And this story promises to continue writing exciting new chapters in the decades to come. Aloha!

team hawaiisurf équipe

Join the Hawaii adventure! 

At HawaiiSurf, we're determined to share our love of surfing with you. Join us as we continue our adventure and celebrate ocean culture, mountain passion, the spirit of adventure and respect for nature. More than just a retailer, we're a community of enthusiasts, and we'd love you to be part of our story. 

Thank you for accompanying us on this journey! 

The HawaiiSurf team.