Santa Cruz

Santa Cruz is a legendary brand in the world of skateboarding. Founded in the 70s in Santa Cruz, California, the brand gained popularity thanks to explosive designs and a now mythical logo, the famous blue "Screaming Hand". Behind this logo is the prolific artist Jim Phillips. Created in 1985, this hand represents an artist's most powerful tool. Jim Phillips wanted to pay homage to it and reveal all its power by adding a mouth screaming its emotions. Once this hand had been drawn, Jim Phillips thought it would make a pretty cool logo. He was right on the money, for today the screaming hand is inseparable from the Santa Cruz skateboard brand. It has become an icon for skateboarders, and has greatly contributed to the success of the Santa Cruz Skateboards brand.

The brand also continues to appeal to skateboarders, with a range of skateboards from US boards to vintage santa cruz cruisers, as well as themed board series such as the Santa Cruz Marvel series and the Santa Cruz Star Wars series. It is also developing a range of Santa Cruz clothing for skaters and fashion addicts, with Santa Cruz T-shirts, socks and sweatshirts featuring the Santa Cruz logo.