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If there's one brand that has perfectly captured the skateboard, punk rock, rock'n'roll and thrash culture, it's the brand founded in 1996 by Jamie Thomas, ZERO SKATEBOARDS!
It remains one of the most emblematic brands, even 20 years after its creation, having offered the international skateboarding scene a batch of high-quality skateboarding products with a vision that has always claimed skateboarding's underground and rebellious side. At the Hawaiisurf skateshop, we've supported every single product from the North American skateboard brand, right from the start at Zero Skate.
In a recent interview for Solo Skatemag, the boss and founder of the brand "Jamie Thomas aka The Chief in skateboard circles" explained that he founded Zero Skateboards to make the skateboarding discipline less boring, because apart from Ed Templeton's designs at Toy Machine, he found the boards soulless...
In the late 90s, the Zero Skateboards brand became one of the benchmarks in the skateboard market, thanks in particular to its pro skateboarding team, which featured in skate videos such as "Thrill Of It All, Misled Youth". These first two videos showcased the brand's full potential in street sessions, with big rails, hubba and sick ditches!
Jamie Thomas has always wanted his brand to remain "pure" and Skateboard-oriented, rather than fashion and lifestyle-oriented like some brands that are now streetwear labels rather than Skate brands as they were in their early days...
Today, the more mature brand is proving that it's still a force to be reckoned with, with a pool of skateboarders with skulls like Tommy Sandoval, Dane Burman, James Brockman, Windsor James and, of course, conductor Jamie Thomas.
If you like skateboard culture with its skull-and-crossbones graphics and dark colors, then you'll love our selection of Zero Skateboards trays in our Paris skateboard store.
