Zag

French freeski and alpine ski specialist ZAG was founded in 2001 by former competitor and pro-snowboarder Stéphane Radigue aka "ZAG", who, after carving his name in the history of the ski snowboard world at the heart of the Nidecker brand as a gifted shaper and snowboard designer, returned to his roots by founding the Chamonix-based French ski brand, France Zag ski.

Zag: freeskiing culture at the foot of Mont Blanc in Chamonix!

Backed by Pyrenean-born Franck Bernes Heuga, who became an excellent freeskiing athlete, skimming some fine places in steep ski competitions, the brand quickly took its place as an original, cutting-edge ski company in the French freeride market.

To enjoy winter sports, you need to buy the best possible ski equipment. Just as you choose comfort with excellent ski boots or ski clothing, choosing a pair of bare skis and then grafting good ski bindings onto them to create a ski pack should be entrusted to an industry specialist, like Hawaii Surf Ski Shop.

Zag, like other superb snoboard companies such as Burton or our friends at Organic Clothing, produces its skis with love and, above all, with the greatest possible respect for clean, ecological workmanship. Once you've had a chance to try out the new Zag gear as part of a ski rental, come and see us to make the right choice for your needs and desires.

Since its launch, the Zag French ski range has featured several flagship models. These include the Ubac freerando skis, which are now available in a women's range with the Ubac Lady, and men's versions in a wide choice of runner widths. Zag skis are also unique in their design, making them a perfect match for your latest ski purchase, whether it's technical clothing, a ski helmet or a ski mask.

For free-skiing purists, opt for ZAG's 100% ski touring range, which lets you climb fast on the brand's lightweight skis, and hurtle down steep off-piste slopes, dodging avalanches all the way to the ski lifts. The Adret ski range, always available in both men's and women's versions, will satisfy even the most demanding of skiers.

If for you, skiing means chasing big powder pillows armed with your airbag backpack and trying your hand at backcountry freestyle skiing, then opt for the Slap range, with its wide skate widths and rocker perfectly suited to a freeride ski style tucked into your gore tex jacket as you hurtle down the layers of pow pow.

Finally, the Zag Patrol freeride skis range, ideal for versatility, so you can ski with comfort and performance on the slopes, while seeking tolerance on fresher snow at the edge of the piste. With this modern range, you'll be able to forget your good old pair of parabolic skis from the 90's and enjoy your ski pass purchases on the Mont Blanc side of the Alps, the home of Zag Skis.

To match your Zag gear freshly purchased from our Parisian ski shop, remember to check your early-season ski gear by choosing mountain-sport essentials like a breathable touring jacket and a nice Hawaiisurf ski bag to store your gear for travel.